ASH70: Our Logo Evolution

Although our community identifies with ASH in different ways, the school has also developed its identity throughout the years. 

  • 1957 - ASH’s first identity started with simple drawing for the first school brochure
  • 1970s - A blue and red design intertwining the letters “A” and “S” 
  • 1990s - The opening of the new campus called for a new logo: the American flag with a map of the Netherlands to reflect our international community 
  • 2000s - A slightly modernized version of the last logo
  • 2009 - To reflect our student-centered learning community, our current logo presents three children reflecting the school’s three divisions: Elementary, Middle and High School. 

Watch our logo evolution here.